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Tobacco companies are exploiting a legal loophole to promote flavoured nicotine pouches as a fun and glamorous lifestyle product, including paying young influencers to plug the products online.
Tobacco companies say their alternative products are targeted at smokers, and not individuals who do not currently consume nicotine.
Source: https://cyprus-mail.com/2023/10/16/big-tobacco-turns-to-rooibos-tea-to-counter-upcoming-ban/